Sales Manager - CPD & Short Courses (Self-funded) Sales

About us:

At Leep Talent, part of the Leep Group, we are committed to powering up potential for individuals and organisations through high-quality training, apprenticeships and professional development. As a collective of specialist training providers, the Leep Group works together to deliver a complete, people-first training solution, supporting learners and employers across the UK.

Leep Talent specialises in IT, digital and HR training, delivering apprenticeships, skills bootcamps and short courses designed around real workplace needs. Our programmes are employer-led and focused on building practical skills, confidence and long-term career resilience. Key qualifications include recognised CIPD, CompTIA and Microsoft certifications, ensuring learners gain industry-relevant knowledge that makes an immediate impact.

Across the Leep Group, we support over 20,000 learners each year, helping people at every stage of their career journey, from pre-employment and entry-level training through to upskilling and career progression. With a strong focus on accessibility and social impact, many of our programmes are 100% government-funded, removing barriers and creating opportunity for all.

We believe the world of work is evolving, and real progress happens when organisations look beyond job titles and qualifications to focus on the whole person, their skills, strengths and ambition. That belief sits at the heart of everything we do.

Together with our other brands across the Leep Group, Leep Talent provides a 360-degree, career-lifecycle approach to skills and workforce development, equipping learners to thrive and empowering employers to build future-ready teams.

Position Overview:

The Sales Manager is responsible for leading and developing Leep Talent's commercial sales function across both B2C and B2B markets, driving revenue growth through the sale of professional development, courses including Microsoft and CIPD qualifications.

The role is responsible for developing and implementing the sales strategy, building high-performing sales teams, establishing effective sales processes and ensuring consistent achievement of revenue and KPIs. This includes leading the B2C team with inbound call activity and supporting the B2B team with outbound sales activity, identifying new marketing initiatives and continuously improving the customer journey from initial enquiry through to enrolment.

Working closely with Marketing, Scheduling & Delivery and senior stakeholders, the Sales Manager will focus on constant review and improvement of materials, develop campaigns, maximise lead generation, strengthen employer partnerships and ensure Leep Talent delivers an outstanding customer experience while achieving ambitious KPIs. Taking ownership of the marketing budget and spend plans aligned to our ever growing geographical and programme spread.

The Sales Manager will recruit and develop the sales team, creating a high-performance culture focused on accountability, collaboration, continuous improvement and commercial success.

The role also takes ownership of forecasting, pipeline management, sales reporting, using data and insight to drive strategic decision-making and support the continued growth of the CPD and Short Courses division, leading the team to achieve their KPIs.

Responsibilities

In common with all staff:

• To support the Leep Talent’s mission, vision, values, and strategic objectives
• To implement Leep Talent’s Equality and Diversity policies
• To take responsibility for one’s own professional development and participate in relevant internal and external activities
• To implement the Leep Talent’s health and safety policies and practices
• To contribute to Leep Talent’s commitment to continuous improvement as identified in Leep Talent's quality assurance systems
• To be committed to Leep Talent’s safeguarding procedures and high priority to be given to the safeguarding of learners

Works as part of Leep Talent’s Leadership team in delivering:

• Develop and deliver the sales strategy for both B2C and B2B markets, aligned to business objectives.
• Lead and develop the Sales Team through regular one-to-ones, performance reviews, coaching and personal development plans.
• Recruit, onboard and train new sales team members, ensuring they have the knowledge, tools and confidence to succeed.
• Build and embed scalable sales processes and best practice across the sales function.
• Set, monitor and manage revenue, activity and conversion KPIs for the team.
• Produce accurate sales forecasting, reporting and pipeline management to support business planning.
• Monitor sales performance and use data and insight to identify trends, opportunities and areas for improvement.
• Drive continuous improvement across the customer journey to improve enquiry conversion, learner experience and retention.
• Work collaboratively with Marketing to develop lead generation strategies, campaign activity and sales collateral that support commercial objectives.
• Identify new commercial opportunities, markets, partnerships and routes to market that support sustainable revenue growth.
• Lead B2B team to develop and implement B2B business development strategies, including employer engagement, outbound prospecting and account growth.
• Represent Leep Talent at networking events, employer meetings, webinars and industry events to promote the business and generate new opportunities.
• Champion CRM best practice, ensuring accurate pipeline management, reporting and data integrity.

Candidate Requirements:

Essential Skills

• Has managed a team & set KPIs and worked towards targets
• Has a proven track record of selling training courses/packages
• Has a proven track record of working alongside marketing departments and setting up strategies to improve team billing
• Can show history of growing sales departments

Desirable Skills

• Adds tangible value to business

• Leads on initiatives and operates without instruction

• Creation and update of content

• Excellent Inter-personal skills with strong verbal and written communication skills

• Ability to deal with lots of different stakeholders

• Desire to learn and execute detailed operational plans

• Diplomatic and Intelligent communicator

• Proven track record in a learner outcome focused position

Equal Opportunities:

Leep Talent is an equal opportunities employer and is committed to recruiting, appointing, and employing staff in accordance with all relevant legislation and best practice (Equalities Act 2010). Job vacancies are advertised online to ensure they are accessible to all members of the community. The recruitment and selection process is applied fairly and consistently to everyone applying for positions within Leep Talent.

Any feedback on our approach to hiring is always welcome, please feel free to email our Chief Information Officer at Lewis.Fraser@LeepGroup.com

This job description describes (but does not limit) the main duties and responsibilities expected to be undertaken by the employee. This is subject to change and variation by Leep Talent as is necessary to respond to the needs of the business.

All roles at Leep Talent are subject to DBS Checks as part of our safer recruitment process and ongoing commitment to safeguarding all staff and learners in the business.

Salary: £45,000 - £50,000 p.a.

OTE: £10,000 - £15,000

Reference: LI031