Start your career with the Level 3 Generative AI Marketer Apprenticeship, the programme where creativity meets cutting-edge technology. Over 12 months, learners gain the skills to design, automate and optimise multi-channel marketing campaigns using the latest AI tools and methods.
✓ Level 3 Multi-Channel Marketer Apprenticeship
GenAI marketing skills training
Portfolio of real workplace projects
This programme is ideal for those looking to build a career in digital and AI-enhanced marketing. It’s perfect for learners who already support marketing tasks in their role or are ready to step into entry-level roles within a marketing team.
It’s equally suitable for employers who want to upskill existing staff or hire new talent with future-ready digital and AI capability.
Learners should be:
Aged 16+
In full-time employment (or looking to be hired as an apprentice)
Interested in marketing, technology and creative problem-solving
By completing this apprenticeship, learners develop the essential digital and AI-driven marketing skills employers now expect from modern multi-channel marketers.
These include:
AI-powered content creation and prompt engineering
Multi-channel campaign design and delivery (social, email, web, print)
Customer journey mapping and personalisation using AI tools
Real-time campaign optimisation and ROI tracking
Using analytics and data insight to guide marketing decisions
Ethical and compliant use of AI, GDPR and copyright awareness
These in-demand capabilities help learners step confidently into marketing roles where GenAI is rapidly becoming standard practice.
During the apprenticeship, learners gain a strong understanding of:
Marketing strategy, planning and customer journey principles
Brand, content and communication best practice
AI toolsets such as ChatGPT, Jasper, HubSpot and scheduling platforms
Ethical and responsible AI use, bias, transparency and data protection
Analytics, data metrics, GDPR and compliance in marketing
Asset creation using CMS, design software and automation tools
Learners also build wider professional skills highly valued by employers:
Teamworking, communication and stakeholder engagement
Time management, planning and working to deadlines
Analytical thinking and data interpretation
Creative problem-solving using AI and digital tools
This apprenticeship is government-funded. Employers can use Apprenticeship Levy funds, or for non-levy employers, only a 5% contribution is required, with the remaining 95% funded by the government.
For learners, there is no cost to join the programme.
To get started, simply fill out the enquiry form on this page, and a member of our team will contact you to discuss hiring options, eligibility, or joining as an apprentice.
Learners complete structured workshops, online tasks, and four workplace projects supported by expert coaches, building a portfolio aligned with real marketing activity.
Build a strong foundation in marketing principles, segmentation and customer personas. Learners develop briefs, analyse competitors, and understand how marketing supports business goals across online and offline channels.
Learn to create content aligned with brand identity and tone of voice. This includes copywriting, proofing, ethical communication, and managing internal and external stakeholder expectations.
Use AI tools for content creation, personalisation, segmentation and reporting. Includes prompt engineering, understanding bias, responsible AI use, and hands-on experience with GenAI platforms such as ChatGPT and Jasper.
Develop analytics skills using spreadsheets and marketing tools to track ROI, metrics, GDPR compliance, and copyright principles. Learn to make insight-driven campaign decisions.
Plan and deliver campaigns across digital and traditional channels using CMS, design tools, and schedulers. Includes asset creation, channel behaviour, quality assurance and brand compliance.
After completing this Level 3 apprenticeship, learners can progress into the following roles:
The Generative AI Marketer apprenticeship is a Level 3 programme designed to develop modern marketing professionals who can use AI tools to create, optimise and analyse multi-channel campaigns. It helps employers build future-ready digital and AI capability within their team.
Apprentices can support roles such as Digital Marketing Assistant, AI Marketing Executive, Social Media Assistant, SEO Executive, Email Marketing Assistant, or any entry-level role where content creation, campaign delivery or analytics are required.
Levy-paying employers can use their Apprenticeship Levy at no additional cost.
Non-levy employers pay only 5% of the total programme cost, with the government funding the other 95%.
The apprenticeship lasts 12 months + End-Point Assessment, with flexible, remote delivery that allows apprentices to apply skills directly to workplace marketing activity.
Employers gain talent skilled in:
AI-powered content creation
Social, email, and SEO activity
Campaign scheduling and automation
Data-driven optimisation and customer journey mapping
This supports productivity, improves campaign performance and embeds future-ready digital skills in your team.
Yes. Many employers use this apprenticeship to develop the skills of junior marketers, coordinators, or team members transitioning into digital roles.
Delivery is remote and flexible. Learners attend monthly sessions and virtual workshops while completing real marketing projects aligned to your business needs, keeping disruption minimal.
Yes, each apprentice needs a workplace mentor to support them with day-to-day tasks, review progress and help apply learning. We provide full guidance on the role.
You’ll receive onboarding support, progress reviews, performance updates, access to our expert coaches, and guidance on embedding AI-driven marketing practices within your business.
Our recruitment team will source, screen and present suitable candidates, ensuring each meets programme criteria and aligns with your organisation’s needs.
It’s a 12-month apprenticeship designed to teach you how to use AI tools, marketing platforms and data to create and optimise digital and multi-channel campaigns.
Some exposure to marketing tasks is helpful, but full experience is not required. The programme is suitable for beginners who are creative, tech-curious and ready to learn.
Yes, apprentices do not pay anything. The programme is funded by employers through either the Apprenticeship Levy or government co-investment.
You will achieve the Level 3 Multi-Channel Marketer Apprenticeship, recognised across the marketing and digital industries.
You’ll gain skills in:
AI-powered content creation
Prompt engineering
Social, email and SEO marketing
Customer journey mapping
Data analysis, reporting and GDPR compliance
You will also use tools such as ChatGPT, Jasper, CMS systems, scheduling tools and analytics platforms.
Training is delivered remotely through online workshops, monthly coaching sessions and structured digital learning. You’ll complete real workplace projects to build your portfolio.
Common roles include Digital Marketing Executive, Social Media Assistant, AI Marketing Executive, SEO Executive, Email Marketing Assistant and Marketing Assistant.
You’ll spend 80% of your time working in your job role and 20% learning. This is typically one day per week dedicated to training and portfolio work.
Yes, you’ll have an expert tutor, a workplace mentor, monthly coaching sessions, and support from Leep Talent’s learner success team throughout the apprenticeship.
If you don’t feel this particular course is right for you, we have other courses available that may be more suitable.
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This is what you can expect once you’ve applied for the course.
From level 0 to 7, we’re here to help. Get in touch to discuss your needs and find the right programme for you.
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