Leep Talent Launches Generative AI Marketer Apprenticeship | Just IT

Evolving from the Multi-Channel Marketer Programme to Future-Proof Marketing Talent

At Leep Talent, we’re proud to announce the launch of our Level 3 Generative AI Marketer Apprenticeship, the UK’s first programme designed to give marketing professionals the skills to combine creativity with the power of AI.

We’ve evolved our Multi-Channel Marketer apprenticeship into something new and future-focused. Generative AI is already being used by thousands of UK businesses to create content, automate analytics, and optimise campaigns. That means the demand for marketing professionals who can use these tools responsibly and strategically has never been greater.

With this programme, we’re ensuring that both employers and learners can embrace AI in a way that drives growth, efficiency, and long-term success.

For Employers:

Marketing is no longer just about running campaigns, it’s about understanding how to use AI to deliver them faster, smarter, and more effectively. Our programme helps you bring in new talent or enable you to upskill staff who can:

• Design, build, and optimise campaigns across digital and traditional platforms
• Use AI for content creation, personalisation, and real-time campaign optimisation
• Apply predictive analytics to forecast ROI and improve targeting
• Reduce content production costs by 40%+ and increase efficiency by over 30%

AI adoption is already becoming mainstream, with 31% of UK SMEs currently using AI and another 15% planning to adopt it. Marketing, media, and advertising are among the leading sectors in this shift, with over half already using AI to gain a competitive edge (YouGov).

For Learners:

This 12-month apprenticeship will give you the knowledge, skills, and confidence to succeed in the fast-moving marketing sector.

What you’ll learn:

• AI & Content Creation: Learn prompt engineering to conduct deep research on competitors and build marketing plans. You’ll also learn how to produce high-quality AI video and imagery which will be compliant for web, social, and print.
• Analytics & Optimisation: Use AI tools and features to automate reporting, predict ROI, and fine-tune campaigns in real time.
• Multi-Channel Strategy: Deliver campaigns across email, social media, web, SEO / GEO and print, enhanced by AI-driven insights.
• Compliance & Ethics: Understand GDPR, copyright, and ethical AI deployment.
• Professional Skills: Build expertise in brand storytelling, stakeholder management, and campaign planning.

Where it will take you:

Graduates of this programme are equipped for exciting roles such as:

• AI Marketing Executive
• Digital Marketing Executive
• Prompt Engineer
• Social Media Assistant
• SEO Executive

This launch represents an important milestone in our mission: to give individuals the skills to succeed in the workplace, and to give businesses the talent they need to lead the way in the digital economy.

For further information about this programme, please reach out by clicking the contact us button.